Marlboro Cigarette company case Study

Executive Summary The effects of tobacco use on human health have triggered a number of anti-tobacco campaigners; the campaigns are targeting casual/addicted users, social tobacco user and those people who have not started the habit. The anti-tobacco campaigners use both public education and legal legislations approach to control the use and sale of tobacco products.Advertising We will write a custom research paper sample on Marlboro Cigarette company case Study specifically for you for only $16.05 $11/page Learn More Marlboro is an international cigarette manufacturer and distributer, in 2010, the company’s products were the most used in Saudi Arabia; Saudi Arabia is among the few countries that have recorded an increase in tobacco use in the recent past. The increase in tobacco use in Saudi Arabia is evident despite governments’ and non-governmental movement’s campaigns to change peoples behavior. Anti-tobacco campaigns have been s uccessful in enacting policies that control marketing approach of tobacco products. This paper analysis the tobacco industry in Saudi Arabia; it will evaluate the effects of tobacco marketing control legislation on Marlboro Cigarettes Company as well as how the company has responded to the controls. Towards the end, the report will offer marketing recommendations that the company can enact to remain competitive in the fast growing Saudi Arabian market. Introduction The world tobacco industry has been facing challenges from strong advocacy against tobacco use by national, international, and non-governmental agencies; dispute the challenges, the companies in the industry has to sell their products. However, according to Euro-monitor report on tobacco use in Saudi Arabia, the country experienced an increase in volume and value terms of tobacco use, the country is having an increasing tobacco users. The above report was different from what was recorded in European and American Markets w ere tobacco consumption has drastically reduced (Euromonitor). Marlboro, is an international cigarette manufacture and distributor with its main operating base at Philip Morris USA (the Brach concentrates on the United States market) and Philip Morris International that concentrates on the company sale abroad; currently, Marlboro is the world largest cigarette company in the world and has its head quarters at Richmond, Virginia. Marlboro Company names its brands Marlboro that was a name borrowed from its initial location in the United Kingdom at Great Marlborough-Street. In Saudi Arabia, Marlboro products are imported into the country by corporate and individual importers; the brand is more considered and regarded for the well to do in the community. The tobacco industry has been facing numerous challenges, especially when it comes to marketing and advertising for the products.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Diseases caused by tobacco use have claimed a number of lives in the world and remain to be the world’s largest killer; these statistics has been the strongest point of anti-tobacco campaigners. International Agency for Research on Cancer (IARC) has massive campaigns that advocate that there are no safe cigarettes; players in the industry are only left with the task of counter attacking these campaigns. The effects that the industry has had on human health has made the industry a monolith in terms of scope and coverage when relating to consumers; the marketing approach adopted by Marlboro minds consumers welfare at the same time selling its products; a conflict of interest (Engstrom 1-75). Since the 1998 Tobacco Settlement Agreements marketing has become a challenge to Marlboro, this paper diagnoses the marketing problems faced by Marlboro as it markets its in domestic and international markets; the paper will focus on Saudi Arabia . As European countries embark on campaigns that hinder the sale of tobacco and its products, Saudi Arabia is showing a reduced strength in its campaigns against the use of the products, the industry is growing and likely to grow further (Euromonitor). Company Background: Overview Marlboro first branch was established at Great Marlborough, London, it is from the name of it first location that the company derived its brand and factory name. in the company targets the United states in t1902, however the strength of the company was seen in 1924 when it when Altria Group Philip Morris International, the company’s founder, developed an advertising campaign selling filter-less cigarettes to women under an advertising campaigns named â€Å"Mild as May†. By then smoking was considered a social and acceptable until the late 1940’s when medical practitioners started to research on possible effects that smoking had on human health; with the wave to no smoking, the company established a niche market that previous campaigns did not meet, men. It then diversified its focus and campaigns to men segment of the market. The wave of the anti-campaigns and warning from health was a big blow to the industry coupled with the Second World War; the company was pulled out of the market only to return with filtered cigarette in 1955. The company’s management team is lead by Michael Szymanczyk, the company’s chairman; the chief executive officer is William F. Gifford. The leadership mission as advocated for by the chairman is, â€Å"My vision is that leadership becomes a defining factor that sets us apart from other organizations.† The company’s mission and vision are contained in four operating paradigms as adopted by the company, they are:Advertising We will write a custom research paper sample on Marlboro Cigarette company case Study specifically for you for only $16.05 $11/page Learn More Invest in Lead ership: the company aims at offering appropriate leadership that can assist the company add value to its stake holders align with Society:  the company aims to add value to societies that its operates Satisfy Adult Consumers:  the company has a target to produce satisfying brands to its customers as it tries to win others Create Substantial Value for Shareholders: the company has high value for its shareholders and aims at adding value to them To fulfill the above elements of vision and mission, the company operates under the frameworks of five values they are: Integrity, trust and respect. Passion to succeed. Executing with quality. Driving creativity into everything, we do. Sharing with others. The effect of tobacco industry products span further than the consumer of the product to have an effect on both consumer and those people around smokers, the major health complications brought about by the consumption of tobacco are pulmonary illnesses and other conditions that could be described as cancerous in nature like bronchitis, emphysema, and lung cancer. Despite the health dangers that the industry products on the health of human beings, the use of the products still is on the increase; Marlboro Company realized the life threatening danger that its products have , however there is insatiable market that it has to supply for (RE 996-1003). The tobacco industry in Saudi Arabia Saudi Arabia is the world largest Muslim country, however, there are rises in tobacco use among the population despite shisha culture and efforts made by the government and international bodies to curb the use of the products. Pipe tobacco remains as the most proffered method of taking tobacco, its products in the country, in 2009, the country recorded the highest sales in cigars, and the growth of smokers is evident in the count. According to the countries industrial analysis in 2010,   Philip Morris International Inc   (Malboro) had the highest share of the market in volume a nd sales. The report by Euro-monitor suggested that the major likelihood of the increase in tobacco use in the country can be contributed to the economic well being of the country that enable the population afford luxury commodities more easily (Ministry of Health in Saudi Arabia). In the country, the control of purchase of the commodity has been limited, in 2009, almost in all supermarkets had a cigarette vending machine that was efficient and offered buyers good chances of buying the commodity. other than the vending booths, the country is having increasing specialized suppliers of tobacco leading to an increased accessibility of the products in the country; the products are also sold in independent small grocers and hotels/bars/restaurants, convenience stores, and forecourt retailers. The future of the industry in Saudi Arabia is expected to be on the rise especially with the improved access of the products in among the youth.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The effects that tobacco use has had on Saudi Arabia is evident, in 2006, the government threatened to sue the national and international cigarette companies to cater for the cost of curing those people affected by use of tobacco. In 2006, the country is estimated to have been using 5bn riyals ( £683m; $1.3bn) a year. According to world health organization reports of 2006, 10% of Saudi Arabians are smokers, the figure has also been challenged for having underestimated the case with some analysts being of the view that the rate may be as higher as 30% (Euromonitor). Problem Statement The main problem facing the company is how to market its products amidst aggressive campaigns against consumption of tobacco supported by legislations against the products consumption. The  World Health Organization  (WHO) and U.S. Centers for Disease Control and Prevention  (CDC) are among the leaders in the campaign against tobacco consumption; they have enacted restrictions to hinder and contr ol marketing and advertising tobacco. In Saudi Arabia, the ministry of health during Ramadan of 2009, launched an anti-tobacco campaign and legislation; the program was launched to enforce the countries Tobacco Control Program, it aimed at setting the platforms of selling tobacco in the country, it controlled the use of the product in public places and advertising. Advertisement is means to reach a certain target market with certain information that a company intends to pass, when the information gets to the customer, then he can be persuaded to use the advertising company’s products. In the case of Marlboro, the marketing team has the role of ensuring that cigarette brand from the company are getting to the market segment they were meant to reach as well as increase the market base. However, the efforts are controlled and limited by legislations controlling the industry; other than coming up with marketing strategy, the company has to ensure the strategies do not contravene legislations regulating the industry. Coming to think about it, who are new entrants that the company are trying to get to the net of using the products, are they are the innocent youth and non-smokers in a community? According to the company’s website, it does not aim at increasing smoking rates in a country but it competes for available adult smokers, the market becomes further competitive from other companies, and the fast dying (from tobacco related diseases) and quitting (after being convinced of the dangers of smoking) population. The controversy comes between the company’s core objective of increasing business through offering satisfying products and services to its customers. The following are the specific problems that the company is facing: How can the company advertise and sell its products without negative effects of anti-tobacco campaigns How can the company sell and market its products to people of majority age without influencing the desire of taking to bacco on people of the age of minority Which tools can the company use to give back to the community after â€Å"killing† its people What is the best way to enlarge their market and remain an accepted company in the community Marlboro marketing team is actively involved in getting answers to the above burning questions; it want to be a country with high reputation and one that adds value to community and people around, however in the industry has been blamed for causing harm to the communities. To market and remain a respected company among community that company has to build a name despite the already existing negative perception and it need to build its own platform. Specifically, the study will focus on how the company can convince existing adult smokers to use its products; this will call for persuading consumers from other companies to use Marlboro products in the growing market of Saudi Arabia. To give an elaborate analysis, the paper will be divided in different parts each having certain issue, it aims at tackling; all the issues will be tied to the company’s strategies (Dewhirst and Brad 81-92). Historical background of the problem or contributing factors The cigarette market segment has been skewed to a minimal number, the population that the major players are expected to target is adult smokers, and the players in the industry should not try to increase the number of smokers. however, it should only be interested with the existing groups in the community who are smokers and of the age of 21 and above. The  American Cancer Society International Agency for Research on Cancer (IARC), Tobacco Control Program in Saudi Arabia, Saudi Arabian anti tobacco policy, Tobacco Settlement Agreements and the  U.S. Surgeon General, prohibits promotion of tobacco products to non-users and the youth, the agencies also regulate the marketing approaches that companies in the industry should use. Other than the skewed market, the market is suffering fro m high death rates fro use of tobacco products and quitters from smoking after an effective â€Å"stop-smoking-campaign†, this has made the market smaller and more competitive (Tobacco Industry Profile: United States 1). Literature review According to Reuters Anti-Smoking Society, every year, 22000 people in the Saudi Arabia die out of tobacco products use; report by Ministry of Health  in  Saudi Arabia in 2009 said that the world had lost 29 million people of tobacco use; this alarming statistics has yielded less to the behavior change in Saudi Arabia. Adverting is a crucial part in selling of a company’s products; it creates awareness and used as a tool to enlarge a company’s market base. In the tobacco sector, different people have their own tastes that they seem to be loyal and persuading a customer to shift to ones products needs a lot of energy and use of resources. On the other hand, it is more ethical to persuade customers leave their smoking behavio r instead of persuading them to change brands. Marlboro as well as other companies in the industry opts to concentrate on getting convince the existing ones to shift to its products than new smokers on board than tying. The main form of advertising and outdoor customer reaching method that Marlboro has been using (before the ban on public advertisement in Saudi Arabia) is the use of billboards and sports, the sport that the company is known to support is rallying. the young and the old are the target of the advertisement campaigns however the campaigns have influence minors to take the products, which is against the requirements of World health Organization as well as the company’s intentions/motives. Ministry of Health  in  Saudi Arabia, anti-tobacco legislations are hindering the company’s traditional marketing approach has been challenged by legislations controlling the industry (Ministry of Health in Saudi Arabia). Other than the difficulty that the company fac es from convincing existing smokers to shift to the company’s products, the rate of death from tobacco related products is on the increase, the death is in among the old smokers, thus the company has minimal option other than target the young population. According to statistics, user of tobacco products are more likely to start taking the products before they are of the age of majority, if the company has to campaign aiming at getting the non smokers, then the adverts must be seen to be inclined towards the age of majority, this is unethical and unaccepted. the company is left at deadlock of the way forward since the most probable way that it can earn customers is against the societal expectations and needs. Tobacco is addictive thus, when a company is able to win a customers, it is on the higher side to have earned a lifetime customer, this is reinforced by the loyalty that smokers have for their brand. The notion and the behavior of consumers make marketing cigarettes chall enging especially if the focus is to win existing adult smokers. When using direct means of marketing like advertising, health advocators are of the opinion that continues advertisement of the companies’ products is likely to result to an increase use of the products among the youth and children. they have thus pushed for enactment of policies that limit direct advertising of cigarettes, the move is seen as one aimed at controlling the growth of the number of smokers in the community (Mejia and PM 78-87). The nature of Saudi Arabian tobacco industry market-situation is that that can be classified as a sticky market where players earn customers for â€Å"lifetime†. this sticky character means that the growth of the industry can only be attained if the new entrants exceed the total of those dying because of smoking and those quitting smoking; it is a give take industry. The very nature then determines the approach that a company in the industry is going to use; it is the approach to attract more smokers as the old ones are retained. With the trend and approach as used by tobacco industry, Saudi Arabian anti-tobacco campaigners are using the same approach but in a different angle. Anti-tobacco campaigners target the young population in the community to warn them on the dangers that smoking tobacco is likely to have on their health, they directly ask the young to keep off the smoking behavior/menace. To do this the campaigners give statistical data on the effect that tobacco has done in the world and suggest the best most method to keep off the problem is through complete abstinence the product, they also target those people taking the products with a message of hope and the will to rehabilitate and help them change the behavior. Their approach is more direct and seen as more ethical than the approach adopted by Marlboro and other companies in the tobacco industry. For example it is more welcoming for anti-tobacco campaigners to go to high schools se lling their products but its is never welcoming to have cigarette manufacturing companies advertising in high schools, which can be seen as unethical and as a promotion o deviant behavior among community. The ethical approach of the market and anti-campaigners leave the company at cross road on the right approach it can get an increased business. Anti-tobacco campaigners suggest that cigarette-manufacturing companies should switch their campaigns to prevention of the use of the products since it leads to more damage among communities than the goods it brings. The benefit that comes from the companies in the form of taxes, employment and agriculture promotion is highly lower than the health implications that the uses of the products have. The Ministry of health in Saudi Arabia is on the forefront enacting campaigns that target at reducing the rate of consumption of tobacco in the country; for example, it is illegal for the use of the products in public offices and buildings (Ministry of Health in Saudi Arabia). The sale and marketing department at Marlboro has to come-up with an approach that erode and deletes the negative perception created by anti-campaigners and enforce the habit of smoking among the youth. This is a double sword that the company needs to employ; the approach to advertising is seen as a marketing from a negative market persuasion and going to the building to a positive market (CL 283-294). In Saudi Arabia, over 20% of those people who are suffering from lung cancer and other complications from the use of tobacco continue to use the products despite their health and medical advice. Cigarette smoking yield some poisonous gasses and thousands of chemicals that find their way to human system, the chemicals are harmful and affects the health and physical appearance of the smoker and those people around him/her as smoking takes place. The ingredients found in cigarettes are toxic and addictive; thus when someone starts the behavior he is more unli kely to leave; campaigners against smoking used the weapon of the deadly diseases that can be gotten with the use of the drug to warn people against the products. Marlboro has been targeting the existing users of its products with the aim of maintaining and winning their loyalty; to do this the company tries to put a face that discourages the behavior however, it ensures that it sells its products effectively. In recognition of the danger and according to the law, the company has to give a warning on its products that smoking is dangerous for one’s health. Individuals suffer from tobacco related ailments like heart failures and emphysema, which is a fatal illness that affects lungs and entire respiratory system; however, users of tobacco products continue to use them despite the dangers; one strong point of the industry that maintaining the existing customers is not a challenge. Numerous marketing and advertising controls that have been made by the company, they include not a dvertising for the youth and not using television and radios to advertise the products, on the other hand, advertising of tobacco has been controlled by national and international legislation promoting health (Chee-Ruey 795-804). The main players or actors who contributed to this problem Marlboro is facing challenges from different corners; they are from people who are advocating for anti-tobacco players at national and international players they include: Anti-tobacco players and ministry of health They are groups sponsored by governments and other financing channels with the aim of information the youth about the dangers they are exposing themselves to when they are taking tobacco products. In Saudi Arabia, the ministry of health has a Tobacco Control Program at the ministry; the main aim of the program is to ensure that the population stops tobacco use. These groups target the youth who have nit started the behavior as well as those people who are using the products. When these gr oups conduct their sensitization, which they do with verifiable facts on how tobacco products have affected people, then the population that is likely to form customer base for the likes of Marlboro is limited. The approach of these organizations has stepped a notch higher when they have included the parents and advised them on how to smoke away from their children, and not to send their children cigars and cigarettes, these groups are determined to hamper campaigns that lead to the use of cigar and their products. The Saudi Arabian government and ministries of health are other players who have anti-tobacco campaigns, they feel the behaviors has resulted to an increased budget in the economy; they feel the economy can be relieved this duty. One of the main roles that a government aims at is to improve the welfare and health of its population, when the government is doing this task; they discourage people from taking tobacco products. In different countries, governments have enacted rules that hinder the use and advertising of the products, for example in Kenya, an African country, cigarettes are not supposed to be advertised through the national media, companies in the industry has to look for other measures advertise their products; this has limited the use of the products. In the United States, there is a legislation that defines the where people should be taking the products; local councils have the responsibility of maintaining smoking zones and ensuring that everybody smoking is in the zones. As much as this is seen as a good policy to prevent the effect of the products, it has influenced negatively to the companies in the industry. The Saudi Arabian health policy has a number of legislations aimed at protecting the health of the people; they include Anti-tobacco rules and Tobacco Control Program at the ministry. The legislations were aimed at prohibiting the use and sale of tobacco to underage people; the following are some of the specifications of the l egislations: Prohibit the sale of tobacco using â€Å"self service† Establish the minimal age of selling cigarette (the age was set at 18 years) Required that all consumers should get identification document to people expected t be of less than 27 years In 2009 alone, there was none underage legislations that were made to prohibit the sale of tobacco products to underage and prohibit the use of tobacco in public places. In the United Kingdom, advertisement of tobacco and their products has been limited, the legislators in the country are of the opinion that advertising the products have a close link between their uses among the youth so they have controlled the marketing approaches used. One such approach that seems to have been accepted internationally is the use of a warning message with every advert and on the packets with the message that smoking of tobacco is harmful to one’s health. For example, The United States of America Food Drug Administration (FDA  orà ‚  USFDA), is mandated with the role of protecting and promoting  public health. It fulfills its task through delegated powers from United States Department of Health and Human Services to regulate and supervise the provision of food and medical service/product. One of the areas that the body looks into is the tobacco consumption and the use of tobacco products. The authority was mandated with the rule of regulating tobacco on June 22, 2009, when President Obama signed a clause that allowed the authority to regulate tobacco industry. It has set high standards of tobacco use and discouraged the use of the commodity in human arenas and prevents any move that could give the impression that smoking is less risky or contains low nicotine, it prohibits the use of the words like â€Å"light,† â€Å"mild,† or â€Å"low†, they were thought to create a perception that smoking. Such corporations are also placing blame on tobacco manufacturing companies that they are resp onsible of the current tobacco consumption trend in the world. The power that such organizations are getting from the acts of parliaments that have enacted them is making them able to use direct attacks method to campaign against the use of tobacco products (Any tobacco use in 13 States — behavioral risk factor surveillance system 946-950). In Australia, the use of mass marketing for campaigning against the use of tobacco was started when there was Sponge advertisement in the original ‘Quit. For life’, this was in 1970’s. National Tobacco Strategy 2004–2009, has the mandate to ensure has the mandate to ensure that there are campaigns that are aimed at reducing the consumption of tobacco in the society. It aims to attain this strategy by alighting users on the dangers that they are posing to their bodies when they use tobacco, the country aims at informing its citizens on the danger that can be suffer from when they take tobacco products Encourage u sers to quit using these products, the country has developed some coaching, counseling and rehabilitation centers that aim at assisting people already addicted by tobacco use to change their addiction behavior developed a quitting process and increase understanding of the quitting process, and Enhance treatments and services to those who are already using the products; the heath care sector has been enhanced with modern equipments to cure those people suffering from tobacco related complications. When such government and ministry policies have been set in places, then marketing and advertising of tobacco products have been hampered. It acts like a pull push game where the powerful side wins the battle. China has the world largest market for tobacco products followed by Brazil, the United States fall in third in production and use, while Saudi Arabia is the second largest growing user of tobacco products, the sale of the product and importation has been restricted in many countries with tariff and not tariff approaches. For example in the 1985, the United states was challenged for bleached agreements made under General Agreement on Tariffs and Trade (GATT), when it refused the importation of tobacco products from China, although the move was condemned the country under USTR was able to convinces the world the need to contain the use of tobacco in the country. This made tobacco an exemption from some international trade laws. Heath personnel’s and practitioners Saudi Arabian government and private good health campaigners and the growth of health industry and ease of passing information among people is contributing negatively to the industry, health workers are having programs to train people on how they should be save from diseases especially life threatening diseases, tobacco is a culprit in life threatening diseases. When the practitioners are aiming at improving the welfare of the people, they are injuring the company on the other side. One special an d positive attribute that tobacco companies benefit from is the fact that the products are addictive, medical experts who have come up with tools that can cure any addition have hindered the move. The international community Internationally, some programs that target tobacco and its use directly, they include world cancer day that creates awareness on the dangers that can be gotten when someone is taking tobacco products. Tobacco control movement is an international body that aims at creating more awareness on the danger of tobacco use, the programs has the main role of educating the young people on the advantages of not engaging into smoking at the same time offering hope to the addicted people. Some rehabilitation centers have been established with the aim of changing the addition behavior. For a number of years World Health Organization and the International Union Against Cancer (UICC) has been concerned on the use of Tobacco among the people, it pointed out the dangers that cons umption of the same have on the users and on partial smokers. The two international organizations are of the opinion that if appropriate measures are put in place, then tobacco consumption can be reduced. In periodical health results and analysis, WHO has been condemning the use of tobacco; in some countries that rely heavily on the production of tobacco, the organization has sponsored farmers to plant other plants that they advise are more economical than tobacco but the main aim is to fight the tobacco tread. Indirect players The danger of tobacco has become real in some people and is using every opportunity to discourage its use, for instance parents might have suffered from their tobacco use habits and children learn from them. Environments conservatisms have also a role to play, they are discouraging the use of tobacco products as they damage the environment. There have been concerns that the growth of tobacco has negative effect on soils that they are grown. Taxation in the in dustry is another move that different government have used in the efforts of discouraging the use of the drug, in the republic of south Africa, the country has high taxation on tobacco products; many are the times that budgets have increased the products tax rates. The government has also regulated the packaging and displays that cigarettes should have in the country; for example, shops should not display the products and should only sell in packages of ten. This discourages the expansion of the market as the products become expensive and unaffordable. Challenges, issues, and prospects Despite the prevailing campaigns against smoking, the Saudi Arabian Market is on the rise, Marlboro has to advertise and come up with strategies to win more customers. According the company’s website, sales for 2009 declined by 8% in the United States but in 2010, the company’s sales were at their peak in Saudi Arabia, the trend was expected to increase because of anti-tobacco campaigns as well as competition in the industry. The design of the approach aimed at increasing the company’s share of the market without recruiting other smokers. To remain afloat in the fast growing and competitive Saudi Arabian tobacco industry, the company has embarked on brand strengthening strategy where adult smokers are targeted to buy the company’s brands. The advertising and marketing approach adopted by the company aims at creating brand awareness, recognition and loyalty among adult cigarette smokers; to attain this goal, the company has enacted a personalized selling approach where it sells via emails to customers, retails outlets and running of occasional promotional campaigns to support the marketing campaign. The advertising strategy operated by the company has made the company’s brand to be the ninth strongest brand in the world; though the target of the adverting cannot be really be stated as a certain age, there are some successful adverts that even a ten-year-old person can establish and relate with Marlboro. An example of the advert is Joe Camel, in the advert, the company presented a case that a horse was seen restless but after smoking a stick of cigarette, the animal is seen to relax and becomes rejuvenated. Such an advert is a psychological approach where the company communicates in depth but using a rather indirect method. The characters chosen in adverts are characters that show boldness and the boldness is associated with the brand that the company is trying to promote. Marlboro uses image-character adverting, in the billboards it uses characters that are seen to be bold and highly valued among communities; when such an approach is adopted, then people are more likely to associate the character in the advert and the products and eventually they end up smoking. When posing the adverts, Marlboro seeks to create an impression hat it has the aim of entertaining the community however a close analysis of the adverts can revel the intention that they want to create, they always aim at associating greatness with the products. The form of image advertising is mostly very successful among the youth people and has a psychological effect on smokers who feel their mightiness when smoking the product; this creates loyalty to the products. Since there is a challenge in direct advertisement, the company uses some elements of the same in private areas and places, for example, it uses the adverts in movies and television shows, whether directly or indirectly. for example, the main character of a movie may be portrayed taking a stick of the Marlboro, in most case, this is the person whom the youth can associate or would like to be associate with, in so doing, the young get persuaded to use the products. The company has been using paid adverts in feels and movies to ensure that when the movie is selling the message has been passed to the customer. The move however was present in the 20th century but the government has strengthened and controlled the film industry to avoid such moves. As a form of indirect marketing, the company supports youth activities especially sporting activities, like sports. There are some sporting clubs and organizations that the company supports. For example in Latin America, the company runs a football-sporting tournament where it aims at creating awareness of its products indirectly. When looking for the function to support, the company is keen to venture in those projects that can calls for high mass following of the youth. In times of peaceful and guaranteed demonstrations, the company chips in to assist in the preparation and even offers some packets of the products to the demonstrators. This creates the brand identity and increases awareness of the brand among the youth (Michael 222-233). Implications for future use In November 1988, the company with other major tobacco producer signed an agreement with some American and European countries on how the industry could be managed. Some of the countries involved in the signing were Florida, Minnesota, Mississippi and Texas, the agreement was called Tobacco Settlement Agreements, and the agreement was aimed at monitoring the use of tobacco products. The agreement was entered for health interests but offered restrictions that affected Marlboro and other companies in the industry, the following are some of the restrictions as per the agreement: The companies should not engage in adverts that target the youth; the adverts were aimed to be to already existing adult smokers The agreement prohibited the use of cartoons and animations in advertising, promotion, packaging or labeling of tobacco; the use was thought to have the likelihood of influencing the youth to take tobacco products The agreement barred the use of billboards, stadium and outdoor/transit advertisements like on vehicles, taxis, trains, ships, boats and bus stops The agreement prohibited the distribution of caps, shirts and backpacks, be aring tobacco brand names and logos; this was a challenging decision but the companies had to comply The following were the advertising areas that the agreement allowed: Advertising on magazines and periodicals, however the adverts should not target youth and children Since 2005, the company placed no restriction to advertising news papers and dailies (Sundaram and Kaushik 194-204) In the future if the company maintain effective marketing approaches, then it can outdoes other players in the industry and earn an increasing share of the market despite a reduction in cigarette consumption rate. Alternative solutions as to how this problem can be implemented Saudi Arabian tobacco industry seem to be offering a future to Marlboro’s sales, in 2010, the company was the leader in the sale of cigarettes in the country, however, Marketing cannot be ignored for the success of Marlboro. the challenging thing is the approach that the firm should use that is likely to benefit the compan y and create no harm to the community, and the most strategy is an indirect marketing and selling approach. Under this approach, the company should aim at creating a strong brand name and if possibly try to win the already existing smokers. The marketing department has the role of establishing what can be referred to as soft selling and psychological selling; by this approach, the company will not target groups and the youth directly. However, it will create such needed relationship that can trigger the minds of people of the company’s superiority, the approach should be in line with the legislations enacted in the industry. When promoting the products, the company should use a push approach of marketing, this is an advertising approach where the company makes its products so good to resist, for example, it can have cheap products for the masses and have some other products sold at a premium for the well to do in the society. Some of the indirect marketing exercises that the company can adopt include the use of corporate social responsibilities and corporate governance. In the efforts to ensure that it has created healthy suppliers relation, the company should target farmers. It should empower farmers to produce sorter by the use of good pays, guaranteeing that they will buy the products as well as selling shares to farmers. When such an approach is used, then the company will have guaranteed supply of tobacco in its lifetime. When selling to consumers, there is always, the feeling that a consumer feels attracts him or her to a certain brand, Marlboro should engage in massive market research to establish the approaches that it can adopt to win the masses, there should be continuous development of products, tastes and processes. When the company come up with better and more diversified tastes, the masses are likely to divert their attention to the company’s products. In the massive campaigns against smoking and use of tobacco products, the company should aim at a campaign that does not seem to contradict the campaigns since at the end of the day they have an upper hand and when fighting them the company is likely to face repulsion from the communities. The approach should be tactical and well through; creating an impression of promoting bad life threatening behavior should be avoided. On the other hand, in the efforts of ensuring there is no confrontation with the authorities, the company should aim at complying with all set regulations. Domestic legislations varies with countries, there are some countries who have lose legislations on tobacco and its products for example Saudi Arabia; the company should consider tapping such markets as a way of diversifying sales and increasing the sale volume. Such countries include Cambodia and Jamaica; they seem to have little concern on the advertising methods and the use of tobacco products among its population. When venturing in these markets, the company will be greatly be assisted b y having a variety of brand. The company should aim at developing smoking not as a habit but a social thing, an approach that aims not to create addicts but to have some people who smoke occasionally. Such an approach should be borrowed from beer companies; in the world the greatest position of alcohol products consumed in the world is by social drinkers, they take the products over the weeks or such times, this has no effect on the communities. When such a policy has been enforced, then the company will be able to grow sales without having a huge negative effect on the community taking the products. The approach can be reinforced further by the manufacture of low nicotine Products, they should be seen as products that have minimal effects on human health, and thus people can use the products without considering much danger. Although high restriction of tobacco advertising in the Saudi Arabia, some areas that the country has allowed for advertising; the county prohibits advertising of the products through televisions and radio stations but it does not prohibit the use of print media. This should be seen as a loophole that the company should exploit. The most important thing in an advertising campaign is to create awareness, print media may have limited assess to the people that the case world have been for televisions however if well utilized the message can be passed effectively. The company should diversify its resources in buying space in dailies, periodical and magazines. Periodically, the company should be producing a magazine that handles different issues in life and market its products inside. The magazines should be attractive to the target customers to increase their sales. Marlboro is known for the use of billboards, although it has been successful in this area, it has not exhausted the approach; it should diversify the approach in all it selling countries. Although the company has diversified in different countries, the company has not fully taken a dvantage of international trade and globalization; the marketing should have developed aggressive foreign countries marketing approach to win a larger market. Another area that the company has not exploited fully the use of internet as a marketing tool, with the high rise of use of computers, the company can tap the international community and the youth. The company should have entertaining and catching adverts posed in the internet and places like you-tubes and social network. Although the company has a social network page, it should be more robust advertising and marketing its products via the website. For instance, it should have an automatic friend’s acquisition and a site where smokers can offer their experience with the products. So far you tube is considered a private affair and when used to air out interesting scripts advertising Marlboro products can be an effective method. The videos created can be passed over in the social net works; when there is an interesting vi deo, it is likely to reach a number of people. It should carry a message that can persuade customers to use the products. Social networks are growing fast and the young are the main users of the sites so when targeted they can be of great benefit to the company. The use of sports as an indirect advertising tool can be an effective way of advertising cigarettes; although Marlboro is using golf and rally sporting to advertise, the company is seen to have concentrated on one segment of the market and forgot there are other people who can offer it good market. The use of the bottom of the pyramid approach should be implemented; when such an approach issued, then the company will aim at targeting the masses with great tastes at an affordable price. When the approach is used, the company is likely to benefit from increased sales. Some of the games that the company can use are football tournaments fully supported and named as the company and when the game is on, and then the company will h ave a chance to sell its products to the communities. From the way things look, the company can only be successful if it personalizes its sales and advertising campaigns, they should target micro groups and individuals. The company should use the general behaviors of the youth who are known to cope with each other, when one section of the young is taking cigarettes then the entire group of the young is likely to start taking the product. When among other smokers, the company should aim at winning the markets and persuading people to start taking its products; the policies to win such groups include products improvement and having more tastes that can attract a higher customer base. The use of mail advertising is a good approach by the company however, the company should consider other form of individualized customer approach like the use of mobile phones and social networks accounts. The company should also use a retailer marketing approach; this is where the company offers incentiv es to consumers to stock its products, the advantages include a higher profit margin doorstep delivery and ensuring that retail outlets are well stocked with the commodity. This should be done alongside line extension and strengthening relationship between adult smokers and their preferred brands; study of the market will assist the company establish the new tastes they can come up with for more customer base (Oriola 828-840). Retailers should be well advised on the approach they should take when selling the company’s products so that at any one point, they will not be violating the legislations by domestic and international bodies. Conclusion and Recommendation Marlboro is an international cigarette company that has been in the business for over a century; marketing in the tobacco industry is challenging because of restrictions put by national and international anti-tobacco campaigns. Restrictions in the industry have limited the advertising campaigns enacted by Marlboro how ever, the company is using the limited allowed tools of advertising, and they include magazines, social networks and mail advertising. Despite the successful campaigns, in 2009, the company recorded an 8% decline in sales; however, the sales were at their pick 2010 only in Saudi Arabia. The best marketing approach in Saudi Arabia that the company can adopt is one that targets adult smokers and persuade them switch to its products, instead of targeting non-smokers. To target effectively the existing smokers, the company should embark on corporate social responsibilities programs and creating good smokers-company relationship. Works Cited â€Å"Any tobacco use in 13 State behavioral risk factor surveillance systems, 2008.† MMWR. Morbidity And Mortality Weekly Report 59.30 (2010): 946-950. Print. Chee-Ruey, Hsieh. â€Å"Health risk and the decision to quit smoking.† Applied Economics 30.6 (1998): 795-804. Print. CL, Perry. â€Å"Associations between tobacco marketing and use among urban youth in India.† American Journal of Health Behavior 32.3 (2008): 283-294. Print. Dewhirst, Timothy, and Brad Davis. â€Å"BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC).† Journal of Advertising 34.4 (2005): 81-92. Print. Engstrom, McClave. â€Å"Adult Tobacco Survey — 19 states, 2003-2007.† MMWR Surveillance Summaries 59.3 (2010): 1-75. Print. Euromonitor. Tobacco in Saudi Arabia. Oct 2010. Web. Marlboro Official Website. Responsibility, 2011. Web. Mejia, AB, and PM Ling. â€Å"Tobacco industry consumer research on smokeless tobacco users and product development.† American Journal of Public Health 100.1 (2010): 78-87. Print. Michael, Cummings. â€Å"Usage patterns of stop smoking medications in Australia, Canada, the United Kingdom, and the United States: findings from the 2006-2008 International Tobacco Control (ITC) Four Country Survey.† International Journal Of Environmental Research And Public Health 8.1 (20 11): 222-233. Print. Ministry of Health in Saudi Arabia. Ministry of Health In Saudi Arabia Launches Anti-smoking campagin During Ramadan. Web. Oriola, TA. â€Å"Ethical and legal analyses of policy prohibiting tobacco smoking in enclosed public spaces.† Journal of Law, Medicine Ethics 37.4 (2009): 828-840. Print. RE, Malone. â€Å"If you know you exist, it’s just marketing poison†: meanings of tobacco industry targeting in the lesbian, gay, bisexual, and transgender community.† American Journal of Public Health 98.6 (2008): 996-1003. Print. Sundaram, Davis, and Kaushik Mitra. â€Å"ETHICAL EVALUATION OF MARKETING PRACTICES IN TOBACCO INDUSTRY.† International Journal of Business Research 7.2 (2007): 194-204. Print. â€Å"Tobacco Industry Profile: United States.† Tobacco Industry Profile: United States (2010): 1.Print. This research paper on Marlboro Cigarette company case Study was written and submitted by user Finn Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Consider this statement in relation to the Buddha of Suburbia Essays

Consider this statement in relation to the Buddha of Suburbia Essays Consider this statement in relation to the Buddha of Suburbia Paper Consider this statement in relation to the Buddha of Suburbia Paper their ethnicity is a literal reminder of difference and that they will have to work unjustly hard to belong in their new city center surroundings . Kureishi depicts both father and sons feelings of alienation, longing to belong and feeling it not only would enhance but is essential for their identity in Britain. trying to be more of an Englishman (7), resulted in vein for Karim and his father until Haroon discovers that by playing up to his Indian origin, becoming a caricature of himself and stereotyping himself to English peoples preconceived ideas concerning his Indian identity becomes much more rapid route to success. Karim hopes the city centre will enable him to shape and improve on his identity, thus giving meaning to his life; moreover, the discovery of constant reminders of his hybridism and difference show that a pure English identity is not something he is at liberty to have, it is not who he is. Karims history depicts that he is neither purely Indian nor purely British and instead of trying to be one or the other he must embrace being hybrid and form his personal identity as an individual around that. they never let him forget they thought him a nigger, a slave, a lower being. And we pursued English roses as we pursued England; by possessing these prizes, this kindness and beauty, we stared defiantly into the eye of the Empire and all its self-regard [ ]. We became part of England and yet proudly stood outside it. (8) Like his father Karim can only become part of the centre by caricaturing himself, and promoting his indian-ness while he believes the success of Charlie is due to his selling Englishness . Whilst acting, he is requested to play ethnic roles, and put on a broad Indian accent, to be authentically Indian even if he has never been to India; Shadwell reminds him that he has been cast for authenticity and not for experience(9). It is roles such as these that aid Karim to embrace both parts of his cultures. As John Clement Ball states, Father and son both become faux-Indians, successfully marketing back to the English warmed-over versions of their own popular appropriations of Indian culture (10). Haroon and Karim are identified by a constant representation of their culture and conform to these pre conceived ideas in order to achieve success. Furthermore as the English had a pre conceived idea of Karim and his father, Haroon was surprised that English reality was not how he had envisioned it. His impression of the British national identity was much more glorified than its reality Hed never seen the English in poverty, as road sweepers, dustmen, shopkeepers and barmen. Hed never seen an Englishman stuffing bread into his mouth with his fingers, and no one has told him that the English didnt wash regularly because the water was cold if they had water at all. And when Dad tried to discuss Byron in local pubs no one warned him that no every Englishman could read (11) Much of Karims story is about identification, specifically being an Englishman born and bred, almost (12). Caught between belonging and not, between his Indian heritage and desire to assimilate into British society, Karim invariably negotiates his hybrid identity (13); but his character seems to posit that there is a space for both identities as did Jeanette in Wintersons Oranges. He accepts much of his Indianness but also appropriates the qualities of British teenagers, revelling in dominant London fashions. Like his ethnic identification, Karims sexual identity is also ambigious. Karim claims that he has no preference to gender and will sleep with anyone, male or female. His first really defining sexual experience is with Charlie. Karims fluid sexuality positions him in a luminal role namely because he does not claim a homosexual/heterosexual identity nor an Indian/British identity exclusively; thus, he is consistently forced to negotiate between such binaries. Karim becomes involved in an increasingly accelerating social circle, associating with the arts community and participating in theatre, he begins a sexual relationship with Eleanor, an actor whom Karim truly loves describing their relationship, saying, Id never had such a strong emotional and physical feeling before (14). For the first time, sex gains an emotional component, a marked difference from his prior sexual relationships. Success begins to appear on Karims horizon, treating his family to dinner and stating I began to enjoy my own generosity. . . I felt the pleasure of pleasing others (15). Although, this pleasure is fuelled by materialism and money, Karim begins his transmogrification from a totally self-involved space to a place of awareness and caring for others. Thus his former identity is shown evolving into yet another hybrid, the old and the new. Witerson and Kureishi present us with narratives of bildungsroman adolescents struggling to keep up with their renewing identity through interaction with one another and their surroundings. Both deal with the deviance of sexual identity and difference.Through both arise issues of religious conflict and struggle. References 1. Winterson, Jeanette, Oranges are not the only fruit, Pandora 1985 2. Winterson, Jeanette, Oranges are not the only fruit, Pandora 1985 pg 165 3. Winterson, Jeanette, Oranges are not the only fruit, Pandora 1985 4. As above 5. Woolf, Viginia, Mrs Dalloway, Wordsworth Editions Ltd; New Ed edition (Aug 1996) 6. Kureishi, Hanif, Buddah of suburbia, Penguin Books 1991, p3 7. Kureishi, Hanif, Buddah of suburbia, Penguin Books 1991,p21 8. As above p227 9. As Above p147. 10. Ball, John Clement, The semi-detached metropolis: Hanif Kureishis London, ariel 1996 p20 11. Kureishi, Hanif, Buddah of suburbia, Penguin Books 1991 p24-25 12 13 Kureishi, Hanif, Buddah of suburbia, Penguin Books 1991 p3 14. As above p187 15. As above p283. BIBLIOGRAPHY 1. spiralnature. com/magick/chaos/chaoticidentity. html Ball, John Clement. The Semi-Detached Metropolis: Hanif Kureishis London. ARIEL: A Review of International English Literature. Vol 27, No 4 (October 1996): 7-27.

Biography of John Sutter, Landowner During Gold Rush

Biography of John Sutter, Landowner During Gold Rush John Sutter (born Johann August Suter; February 23, 1803–June 18, 1880) was a Swiss immigrant in California whose sawmill was the launching spot for the California Gold Rush. Sutter was a prosperous pioneer and land baron when one of his sawmill workers found a nugget of gold at the mill, on January 24, 1848. Despite the rush for gold and fortune that ensued on his land, Sutter himself was driven into poverty. Fast Facts: John Sutter Known For:  Sutter was a settler and founder of California and his mill was the launching spot for the California Gold Rush.Also Known As:  John Augustus Sutter, Johann August SuterBorn:  February 23, 1803 in Kandern, Baden, GermanyDied:  June 18, 1880 in Washington, D.C.Education: Possibly a Swiss military academySpouse: Annette DuboldChildren: 5Notable Quote: After having proved the metal with aqua fortis, which I found in my apothecary shop, likewise with other experiments, and read the long article â€Å"gold† in the Encyclopedia Americana, I declared this to be gold of the finest quality, of at least 23 carats. Early Life Johann August Suter was a Swiss citizen born on February 23, 1803, in Kandern, Baden, Germany. He went to school in Switzerland and possibly served in the Swiss Army. He married Annette Dubold in 1826 and had five children. Leaving Switzerland In early 1834, with his shop failing in Burgdorf, Switzerland, Suter abandoned his family and set off for America. He arrived in New York City and changed his name to John Sutter. Sutter claimed a military background, saying he had been a captain in the Royal Swiss Guard of the French king. This claim has not been proven by historians, but as â€Å"Captain John Sutter,† he soon joined a caravan headed for Missouri. Traveling West In 1835, Sutter was moving farther westward, in a wagon train headed for Santa Fe, New Mexico. For the next few years, he engaged in several businesses, herding horses back to Missouri and then guiding travelers out to the West. Always close to being bankrupt, he heard about opportunity and land in remote regions of the West and joined an expedition to the Cascade Mountains. Sutters Peculiar Route to California Sutter loved the adventure of travel, which took him to Vancouver. He wanted to reach California, which would have been difficult to do overland, so he first sailed to Hawaii. He hoped to catch a ship in Honolulu bound for San Francisco. In Hawaii, his plans unraveled. There were no ships bound for San Francisco. But, trading on his purported military credentials, he was able to raise funds for a California expedition which, oddly, went by way of Alaska. In June 1839, he took a ship from a fur trading settlement at what is today Sitka, Alaska to San Francisco, finally arriving on July 1, 1839. Sutter Talked His Way Into Opportunity At that time, California was part of Mexican territory. Sutter approached Governor Juan Alvarado and impressed him enough to obtain a land grant. Sutter was given the opportunity to find a suitable location where he could begin a settlement. If the settlement was successful, Sutter could eventually apply for Mexican citizenship. What  Sutter had talked himself into was not a guaranteed success. The central valley of California at that time was inhabited by Native American tribes who were very hostile to white settlers. Other colonies in the area had already failed. Fort Sutter Sutter set out with a band of settlers in late 1839. Finding a favorable spot where the American and Sacramento Rivers came together, on the site of present-day Sacramento, Sutter began building a fort. Sutter dubbed the little colony Nueva Helvetia (or New Switzerland). Over the following decade, this settlement absorbed various trappers, immigrants, and wanderers who were also seeking fortune or adventure in California. Sutter Became a Casualty of Good Fortune Sutter built up a huge estate and by the mid-1840s, the former shopkeeper from Switzerland was known as â€Å"General Sutter.† He was involved in various political intrigues, including disputes with another power player in early California, John C.  Frà ©mont. Sutter emerged unscathed from these troubles and his fortune seemed assured. Yet the discovery of gold on his property by one of his workers on January 24, 1848, led to his downfall. Discovery of Gold Sutter attempted to keep the discovery of gold on his land secret. But when word leaked out,  the workers in  Sutters settlement deserted him to search for gold in the hills. Before long, word had spread worldwide of the gold discovery in California. Crowds of gold seekers came streaming into  California and squatters encroached on Sutters lands, destroying his crops, herds, and settlements. By 1852, Sutter  was bankrupt. Death Sutter eventually returned East, living in a Moravian colony in Lititz, Pennsylvania. He traveled to Washington, D.C. to petition Congress for reimbursement for his losses. While his relief bill was bottled up in the Senate, Sutter died in a Washington hotel on June 18, 1880. Legacy The New York Times published a lengthy obituary of Sutter two days after his death. The newspaper noted that Sutter had risen from poverty to being the wealthiest man in the Pacific coast. And despite his eventual slide back into poverty, the obituary noted that he remained courtly and dignified. An article about Sutters burial in Pennsylvania noted that  John C.  Frà ©mont  was one of his pallbearers, and he spoke of their friendship back in California decades earlier. Sutter is known as one of the founders of California, whose Fort Sutter was the site of present-day Sacramento, California. His rise from poverty to wealth and his descent back to poverty is marked by a profound irony. The gold strike that created so many fortunes was a curse for the man on whose land it began and led to his ultimate ruin. Sources Discovery of Gold, by John A. Sutter - 1848.Hurtado, Albert, L. John Sutter: A Life on the North American Frontier,  University of Oklahoma Press, 2006.

International Business Essay Example | Topics and Well Written Essays - 500 words - 21

International Business - Essay Example Australia has certainly performed quite remarkably from Asia’s rise. The recent decades have witnessed a dramatic economic progress. According to Meredith and Dyster (1999, 319), the economic growth rates of Australia have surpassed the economic performance of almost all highly industrialized countries and it has prevented three financial slumps that have seriously impacted Japan, Europe, and the United States. Australia is currently placing major emphasis on Asia. It has the benefits of highly literate citizens, advanced infrastructure, and growing Asian immigration that carries with it Asian ties. Furthermore, Australia is a destination for a large number of wealthy Asians who are looking for quality education. In addition, Australia is striving to maintain its position as a location for the regional headquarters of multinational companies (MNCs). Also, Australia is a strategic site for value added operations (e.g. services, distribution, marketing), but certainly not for manufacturing (Meredith & Dyster 1999, 319). In the meantime, the costs of its labor are at present competitive with Asia’s advanced economies, making it more and more appealing for non-manual or professional operations demanding well-educated executive, administrative and employee skills. Moreover, Australia provides accessibility and strength to newly developed and technologically sophisticated goods. On the contrary, the attention of Australian firms is drawn to Asia by geographic proximity, the continuously advancing economies, and the massive population. A number of Australian firms have encountered problems due to their inability to understand the diverse cultures and practices of conducting business in Asia (Czinkota, Ronkainen, & Moffett 2008, 114). Thus, more Australian firms are currently building joint enterprises as a favorable entry approach toward Asia. In addition, numerous of Australia’s major firms, like Lend Lease and Brambles, have adopted

Strategic Analysis Paper Research Example | Topics and Well Written Essays - 2500 words

Strategic Analysis - Research Paper Example The mission statement for the company reads, â€Å"Our mission is to be the most customers focused and cost efficient vehicle and equipment rental/leasing company in every market area we serve. We will strengthen our leading worldwide positions through a share value culture of employee and partner involvement, by making strategic investments in our brands, people and products. The focus of everything we do will be to continuously improve our shareholders value† (Statements-Slogans-Info, 2008). In terms of the Vision Statement, Hertz Director declares, â€Å"It will be the first choice brand for vehicle and equipment rental and total mobility solutions† according to Statements-Slogans-Info (2008). According to Hoovers Incorporated (2011), the major competitors for Hertz are Avis Budget Group, Enterprise- Rent-A-Car and United Rentals Inc. These companies compete in a market segment that includes car and truck rental, commercial and industrial equipment leasing and industrial manufacturing (Hoovers Incorporated, 2011). Hertz Global Holdings Incorporated had appeared in the Fortune 500 Magazine, which is a company that provides facts about top American companies that are incorporated the country, are listed publicly and are making contribution to the development of the economy, in 2008, according to Company-Statement-Slogans-Info (2008). The company targeted customers, which are served through its agents and licensees, who leases or rents vehicles, tools, heavy equipment, and used heavy equipment for sale, ranging from major industrial companies and local contractors to the ordinary leisure seeking or vacationing consumers. Services are provided via 315 branches across the country (ABC12.com, 2011). Since 2007 Hertz Global Holdings has seen changes in the United States and foreign countries legal and regulatory environments that has caused disruptions in operations, especially in the type

Documentation Requirements for the Acute Care Inpatient Record Essay Example for Free

Documentation Requirements for the Acute Care Inpatient Record Essay The medical record is a tool for collecting, storing, and processing patient information. Records are being used daily for a multitude of purposes, including: providing a means of communication between the physician and the other members of the healthcare team caring for the patient providing a basis for evaluating the adequacy and appropriateness of care providing data to substantiate insurance claims protecting the legal interests of the patient, the facility, and the physician   providing clinical data for research and education ? General Guidelines for Patient Record Documentation ?†¢ Each hospital should have policies that ensure uniformity of both content and format of the patient record based on all applicable accreditation standards, federal and state regulations, payer requirements, and professional practice standards. ?†¢ The patient record should be organized systematically to facilitate data retrieval and compilation. ?†¢ Only persons authorized by the hospital’s policies to document in the patient record should do so. This information should be recorded in the medical staff rules and regulations and/or the hospital’s administrative policies. ?†¢ Hospital policy and/or medical staff rules and regulations should specify who may receive and transcribe a physician’s verbal orders. ?†¢ Patient record entries should be documented at the time the treatment they describe is rendered. ?†¢ Authors of all entries should be clearly identifiable. ?†¢ Abbreviations and symbols in the patient record are permitted only when approved according to hospital and medical staff bylaws, rules, and regulations. All entries in the patient records should be permanent. †¢ Errors should be corrected as follows: draw a single line in ink through the incorrect entry, and print error at the top of the entry with a legal signature or initials, date, time, title, reason for change, and discipline of the person making the correction. Errors must never be obliterated. The existing entry should be left intact with corrections entered in chronological order. Late entries should be labeled as such. ?†¢ In the event the patient wishes to amend information in the record, it shall be done as an addendum, without change to the original entry, and shall be clearly identified as an additional document appended to he original patient record at the direction of the patient, who will thereafter bear responsibility for the explaining the change. The health information department should develop, implement, and evaluate policies and procedures related to quantitative and qualitative analysis of patient records. ?†¢ Review any requirements outlined in state law, regulation, or healthcare facility licensure standards as they relate to documentation requirements. If your state requires that verbal orders be authenticated within a specified time frame, accrediting and licensing agencies will survey for compliance with that requirement.

Siddhartha :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚   SIDDARTHA’S FOLLOWING OF THE FOUR NOBLE TRUTHS In this paper, I will be explaining how Siddhartha had arrived at the Four Noble Truths. The first paragraph contains how Siddhartha’s life was full of suffering, pain, and sorrow. The second paragraph will be the cause of suffering is the desire for things that are really illusions in Siddhartha’s life. Following, in the third paragraph I will be explaining how the only way to cure suffering is to overcome desire. Finally, I will be explaining that the only way to overcome desire is to follow the Eightfold Path. The first Noble Truth is, all life is full of suffering, pain, and sorrow. Siddhartha had related to this due to his riches. Siddhartha had gained great wealth due to his working for Kamaswuasi. However, the only piece that Siddhartha lacked was that he knew his wealth was superficial. Though every man wishes he be rich, Siddhartha believed that being rich was not the key to reach nirvana. The second Noble Truth is, the cause of suffering is the desire for things that are really illusions, such as riches, power, and long life. Siddhartha had all of these things, however, no matter how rich, how powerful, how old, one can not reach nirvana by materialistic matters. In Siddhartha’s life, while a merchant, he played dice. However, when he lost he did not get mad, due to the fact that riches were not greatly important to him. The third Noble Truth is the only cure for suffering is to overcome desire. Siddhartha explains this Noble Truth by going to the river. In the river, he sees his shadow, and meditates. By meditating he is losing all the sorrows. As well, he is losing self and might help him achieve enlightenment. The last Noble Truth is the way to overcome desire is to follow the Eightfold Path. Siddhartha followed the Eightfold Path by when he was down by the river. When he was by the river he could live the life he wanted to by getting rid of all his sorrow and pain. The Eightfold Path consisted of right views, right aspirations, right speech, right conduct, right livelihood, right effort, right mindfulness, and right contemplation.

African American Slavery Essay

This paper intends to discuss the daily life of African American slaves in the nineteenth century. The first Africans landed in 1619 in Jamestown, Virginia. By this time numerous accounts of slave life were published. The origins of slavery in the United States can be traced to colonial America where there was an abundance of agricultural land but not enough labor. In responding to that, this paper will also discuss, first, the importance slavery played on the economic and political development of the United States; second it will explain the daily life of African American slaves; and lastly defending that slavery is not â€Å"a positive good†. In conclusion I will explain what led me to this topic, why this subject is important to world history and how it’s changed my perception. To begin with the most fundamental fact: Slaves were not things. Whatever the law said, they were in reality human beings. A plow could not be evasive at work tasks, or burn down the barn, or escape – nor would it bleed when whipped, or develop for self-protection an elaborate courteous politeness when dealing with a master. An indicate complex of informal customs and â€Å"rights† sprang up because the slave was a person†. The institution of slavery has played an important part in the economic and political development of the United States since colonial times. North America developed race-based plantation slavery. The colonization of North America could not of formed without the use African slaves. The demand for workers increased due to the tobacco cultivation. Unlike indentured servants, African slaves were not protected by the English common law. They could never be free, and their kids would be born into slavery. The English saw that African slaves were accustomed to heavy agriculture labor and unlike the Indians they were able to surpass various diseases that were spreading in Europe. â€Å"As the value of African workers increased the gradually ceased to be treated at indentured servants. First they became â€Å"servants for life,† and then subject of ever more elaborate â€Å"slave codes† the defined their legal position in detailed ways†¦.. By the end of the seventeenth century the distinction between black slaves and white servants had become sharply defined: Servants were humans; slaves were things†. As colonies began to develop, the need for labor increased. Tobacco became one of the important crops in the new colonies. Western Europeans could not do the work alone so African slaves were brought to the new colonies to cultivate and care for the crops. Slaves became a crucial part in the development of the United States. In Virginia, slaves were considered the center of the economic process and that instead of a â€Å"society with slaves†; it became a â€Å"slave society. † â€Å"Slavery was the foundation of Virginia’s agricultural system and essential to its economic viability. Initially, planters bought slaves primarily to raise tobacco for export. By the last quarter of the 18th century, wealthy Virginia farmers were using slave labor in a diversified agricultural regime. Enslaved African Americans also worked as skilled tradesmen in the countryside and in the capital city of Williamsburg. Many also served as domestics in the households of wealthier white Virginians. † Slaves became essential in the growth of the economy. Slave life was not easy. African slaves lived under a wide variety of circumstances, such as; household servants, wagon driver, iron foundry worker, and skilled artisan. The majority of African slaves worked as farm laborers; growing cotton, tobacco, rice and other products. Some worked in large plantations or farms alongside their masters. Slaves worked from sunset to sunrise. Their masters kept a close eye on them. At night they had a curfew in their cabins, which was randomly inspected to ensure they didn’t escape. They had no right to leave their home without the permission of their master. African Americans come from a strong tradition of extended families, which was taken away from them when sold into slavery. Mothers and their children were separated from one another. The slave family was the most important institution for African Americans. Families, though oftentimes broken up, provided a foundation that prevented slaves from becoming completely demoralized. Most importantly, families provided slaves with a sense of community, not simply victimized individuals of oppression. â€Å"The family as a functional entity was outlawed and permitted to exist only when it benefited the slave-master. Maintenance of the slave family as a family unit benefited the slave-owners only when, and to the extent that such unions created new slaved could be exploited†. Slave owners often forcibly coupled men and women with the goal to produce healthy child slaves. â€Å"When you married, you had to jump over a broom three times†. Women symbols no less then men. â€Å"African slave woman: in the living quarters, the major responsibilities â€Å"naturally† fell to her. It was the woman who was charged with keeping the â€Å"home in order†. This role was dictated by the male supremacist ideology of white society in America; it was also woven into patriarchal traditions of Africa. As her biological destiny, the woman bore the fruits of procreation; as her social destiny, she cooked, sewed, washed, cleaned house, raised the children. Traditionally the labor of females, domestic work is supposed to complement and confirm their inferiority. † Woman were also alongside the men, from sun up to sun down. The start of their day begin with a bell ringing to wake them up at four o’clock in the morning and they are given a half an hour to get ready. Both men and woman work together, and the woman must work as steadily as the men and perform the same tasks as the men. Woman slaves who were pregnant were treated with no greater compassion and with no less severity than her man. Slave owners had a reserved punishment for woman that were pregnant; â€Å"She is compelled to lie down over a hole made to receive her corpulency, and is flogged with the whip, or beat with a paddle, which has hoes in it; at every stroke comes a blister†. In order for a black woman to function as a slave, they needed to annul themselves from being a woman and equal themselves to men. Slaves were treated with barbarous inhumanity. They often had to wear iron collars around their necks, drag heavy chains and weights at their feet while working in the fields to prevent runaways. Sometimes slave owners put them in stocks all day with gags in their mouths, causing their teeth to break off. Each day they were severely punished with whips. Slaves were tortured for the entertainment of their masters, they would get pepper rubbed into their cuts, burnt and beaten naked. The life African American slaves lived was cruel, although in time many were able to create a tolerable life and community for themselves. Virtually no one today defends slavery as a â€Å"positive good†. Slavery is evil. Today many historians have a controversy determining just what life was like under slavery. It is true that slavery brought riches to the port cities of Boston, New York, Charleston, and others. The wealth of America could not of been successful without the institution of slavery. The production of cotton does not just depend on soil or its climate but on the existence of domestic slavery. â€Å"Slavery is alike that sin and the shame of he American people†. Men, woman and children were robbed of their life, and there is no good in that. â€Å"This system is one of robbery and cruel wrong, from beginning to end†. This paper discussed the daily life of African American slaves in the nineteenth century. Along with that topic it explained the origins of slavery and its importance it played in the economic and political growth of the United States. From my research I learned how cruel and degrading the daily lives of African American slaves were. They were tormented and overworked. Their whole life was controlled by a man they called â€Å"master†. Women were treated with no greater compassion, they worked side by side with their men, and children who were born into slavery became slaves for life. I came upon this topic after taking a course called Building Community Through Diversity at Notre Dame de Namur this past semester. I became very interested in learning about slavery, white power, privilege, and race. To help me illuminate my topic I used both books and internet sources. It is important that everyone is educated about slavery, because never want history to repeat itself again. The institution of slavery was not a good thing but without institution of slavery the United States wouldn’t of been so rich in agriculture. African slaves played a major role in the growth of the United States, without the institution of slavery; tobacco, cotton and many other plantations would not of made nearly the amount it has done. In conclusion, the wealth of our nation bore with the institution of slavery.

Developments in Young Adulthood Essay

Tayid, who is 29 years old, is born Indian but settled in United States since his childhood. Though he wanted to go for Law School, he was never confident on achieving his goal. He is now working as paralegal in a public defender’s office. After he passed over a promotion opportunity by his boss, he got upset with the position. His parents wanted him to go for another job where he can have prestige, but he did not want to leave the job, as he believes his stay in civil services will lay betterment for his career. Tayid has been dating Rachel, who is 27 years old with a young boy whose name is Luke. She has been sharing accommodation with few of her girlfriends, after she had break up with Luke’s father. One day it is Luke’s birthday. Rachel wanted to plan a celebration. Tayib already took Rachel and Luke to amusement park. However later Rachel invited Tayib and her family members for dinner. Tayib could not make it, as he was stuck up in the midst of his project work. Rachel is upset with Tayib’s absence in the dinner. She is afraid that the relation would not go smoother anymore as she wanted it to be. Tayib is worried why Rachel never understands him well, being a working woman. He thinks she should be aware of the work pressure he is going through. Finally, these thoughts keep both of them in dilemma, if the relation will go fine in the future or not. Young Adulthood stage of human starts usually between 19 and 20, and ends in between 40 and 42. This is the age where boys and girls usually think they are grown up enough to take care of themselves. Majority of young adults realize that this is the right time to build up their career. Yes, in fact, one can plan up one’s career and work on it along with relations at this age, as it is the perfect time. Early period of this stage is too dangerous at times, because they do not like to listen to anyone, they believe they can do things on their own, and they do not like someone taking responsibility of care taking them. As a result, they attempt doing things in haste without thinking much about the consequences and finally fall in failure. That is why people usually get into depression and some times it leads to suicide attempts. A young adult is often into conflicts, social relationships failure, disappointing relations, home sickness, sexuality, grief and loss, depression. One of the major changes is sexuality. Usually they get attracted to an opposite gender. They feel sexual intimacy is real intimacy, and they look for relations. Initially they get happy with each other as long as the sexual relation is good. Slowly, they realize the relation is not going well practically. Because the fact is mental intimacy is more important to the sexual intimacy. Four relationship styles were characteristic: integrated (high friendly and high intimate), intimate (high intimate and low friendly), and friendly (high friendly and low intimate), and uninvolved (low intimate and low friendly) (Fischer, 1980). Here the intimacy that comes with friendly nature can be suggested as more successful one. Both Tayib and Rachel are in their young adulthood. They are much in attraction towards each other and it is kind of a need of opposite gender’s presence in their lives. Generally young adults like to be independent from their parents, and love to stay by their own. Majority of young adults think in a mature way. They plan about their future life and career, and set up some goals. The same is happening with Tayib and Rachel. There is a difference though, that is Tayib is involved seriously in developing career as he thinks he can acquire secured future for himself and also to his family, but Rachel is much worried about personal relations, love and caring towards each other. The young adult must develop intimate relationships with others. Not resolving this conflict leaves the young adult feeling isolated. The young adult must be willing to be open and committed to another individual. (Erikson).

Observation of Child Growth Essay Example

Observation of Child Growth Essay Example Observation of Child Growth Essay Observation of Child Growth Essay Introduction red Development blue – Conclusion orange Individualism– Giving priority to one’s own goals over group          goals and defining one’s identity in terms of personal attributes          rather than group identification. For the first time in my life I am being an individualist. I am giving greater priority to my own personal goals. I honestly don’t know what I was thinking changing careers at the age of 42 but I am determined to get my nursing degree. For the next 2 years it will be about me and my own personal achievements. Aggression – Physical or verbal behavior intended to hurt          someone. I was married for 11 years to a very physically and verbally abusive man. Daily he told me what a piece of crap I was and belittled me every chance he got. He broke my nose, burnt my car to the ground and just about anything you could imagine. His aggression nearly destroyed me as a person. I am so thankful today to be out of that relationship. Human Growth and Development The child that is being observed is a little girl named Aliyah. She is 6 years of age and she is of African-American decent. She has curly black hair that comes down her back. She is somewhat larger than your average 6-year-old child. She is about 4 feet 2 inches tall and weighs about 80 pounds. I am observing her while she is doing her homework. She is studying for the state testing which will be taking place in April. She truly demonstrates her cognitive skills by her studying methods and by how well her memory is able to quickly retain the information that she is studying. Due to her early education she is able to learn new words, which depicts the finer motor skills in child development that is more often found in girls. Aliyah is excited that she only has 4 pages of homework to do; she smiles gently at her mother who is helping her. Aliyah demonstrates the child functions that relate to the theories of middle childhood that are listed below. Middle Childhood These years are very important during ones development. During this time, children learn to read and calculate, develop social skills to interact with other children and significant adults, and, more generally, acquire the wider cultural and social values of citizenship. Understanding how this time affects later development should help policymakers better allocate resources across childhood (and the life course) to enhance childrens development and minimize their risk of negative adult outcomes. Physical Growth Growth slow in middle childhood, and wide differences in Child development that occurs from birth to adulthood was largely ignored throughout much of history. Children were often viewed simply as small versions of adults and little attention was paid to the many advances in cognitive abilities, language usage, and physical growth. Interest in the field of child development began early in the 20th-century and tended to focus on abnormal behavior. The following are just a few of the many child development theories that have been proposed by theorists and researchers. More recent theories outline the developmental stages of children and identify the typical ages at which these growth milestones occur. Sigmund Freud The theories proposed by Sigmund Freud stressed the importance of childhood events and experiences, but almost exclusively focused on mental disorders rather that normal functioning. According to Freud, child development is described as a series of psychosexual stages. In Three Essays on Sexuality (1915), Freud outlined these stages as oral, anal, phallic, latency and genital. Each stage involves the satisfaction of a libidinal desire and can later play a role in adult personality. Learn more in this article on Freud’s stages of psychosexual development. Erik Erikson Theorist Erik Erikson also proposed a stage theory of development, but his theory encompassed development throughout the human lifespan. Erikson believed that each stage of development was focused on overcoming a conflict. Success or failure in dealing with conflicts can impact overall functioning. Learn more about this theory in this article on Erikson’s stages of psychosocial development. Cognitive Child Development Theories Theorist Jean Piaget suggested that children think differently than adults and proposed a stage theory of cognitive development. He was the first to note that children play an active role in gaining knowledge of the world. Learn more in this article on Piaget’s stages of cognitive development. Behavioral Child Development Theories Behavioral theories of child development focus on how environmental interaction influences behavior and are based upon the theories of theorists such as John B. Watson, Ivan Pavlov and B. F. Skinner. These theories deal only with observable behaviors. Development is considered a reaction to rewards, punishments, stimuli and reinforcement. Learn more about these behavioral theories in these articles on classical conditioning and operant conditioning. Social Child Development Theories There is a great deal of research on the social development of children. John Bowbly proposed one of the earliest theories of social development. Bowlby believed that early relationships with caregivers play a major role in child development and continue to influence social relationships throughout life. Learn more in this overview of attachment theory. Did You Know? She claims that psychological research and political culture is highly influenced by, or should I say contaminated with, the myth of motherhood. Up to 19th century motherhood was not a full time job and an essential component for a healthy child development. This approach started to change at the end of the 19th century, when under the influence of politics, clergy and psychology, the weight of childs development was shifted from the society and father almost exclusively onto mother. It was believed at that time that what happens to the child is largely a product of who the mother is and what she does or does not do (Silverstein, 1026). The theory of heavy influence of mothers behavior on the child has been the subject of the research by Bowlby and Spitz on child care. It has led them both to similar conclusions. The research has shown that emotional disorders and intellectual retardation observed in institutionalized infants were the result of the deprivation of a continuous relationship with mother (Silverstein, 1026). This conclusion would seem completely logical if it was not for the fact that mothers actions, or their lack, were the only factor taken under consideration in the study. That problem was noticed by Rutter, who after analyzing his studies, came to a very challenging conclusion. He concluded that emotional disorders and intellectual retardation (? ) were the consequence of a wide range of factors (Silverstein, Early Child Development Early Child Development There are many key factors that play up to the role of early child development, starting from before the child is nonexistent, until the child is a full grown baby. Bodily Processes of Reproduction There are numerous hormones in the human body that play key factors in allowing a human being to reproduce successfully When infants are born they want to be loved and cared in what ever relationships they are with their caregivers, so that they could survive and could feel sense of    security and warmth , which without a caregiver is impossible ,talking about caregivers ,mother would be the primary source of forming an infants first relationship by whom the baby would take his first leap towards his growth and development and would keep continuing making his advances further in many domains of psychological development , whether social or cognitive. Some key features which play an important role in his early psychological development are meshing, imitation, and scaffolding . But which theoretical approach of    development would imply in infants early psychological development    , will it be behaviorism, nativism, constructivism or social constructivism or will they over lap with one another in their implication thus it would be    analyzed and explored during the mother and infant interaction and behaviour in different processes like imitation, scaffolding etc but what are these processes? And how they influence and play an important role in types of psychological development (social, cognitive, and in language development) KEY FEATURES OF INFANT FIRST RELATIONSHIP Meshing is one of the key features of relationship in mother ? infant interaction. Behaviour of both an infant and mother are meshed together. The common situation of meshing is witnessed when a smooth conversation between two people is going on and each person waits for his turn taking either to speak or to listen, this indicates mutual action happening simultaneously. Trevarthen(1993) called it as co-regulation the aspects of turn taking and synchronizing, furthermore he described them through speech and non verbal behaviour, such as nods, eye contacts

American Sign Language As A Language Education Essay

American Sign Language As A Language Education Essay In this chapter, a review of the literature that serves as a foundation for this study is presented. The literature review addresses the theoretical basis of considering American Sign Language as a language, issues in the administration of modern/foreign language programs that parallel the concerns of sign language program administrators, national language program standards, the history of the teaching and administration of post-secondary sign language programs including information on the academic acceptance of sign language in higher education. Concluding this chapter will be a discussion on the state of the literature. American Sign Language as a Language The discussion of ASL and its membership as a language did not occur before William Stokoe, of Gallaudet University in Washington D.C., breached the topic in 1955. Many educators believed sign language was a system of pantomime or broken English. This belief was also held by the deaf individuals themselves (Miller, 2008). Stokoe believed that ASL was indeed a naturally occurring and distinct language ustilized by deaf people and could be studied as a language (Stokoe, 1960 ). Stokoe’s research spanned from 1955 to 1965 and covered signing as a linguistic system and signs as a part of the system. The first American Sign Language Dictionary was published in 1965 at the conclusion of the first part of Stokoe’s research. The focus part of Stokeoe’s continued research focused on the syntax of the language and its importance to teaching English to deaf children. Dr Stokoe asserts he was in constant contact with the Center for Applied Linguistics, the Georgetown University School of Language and Linguistics, and the Washington Linguistics Club, laying the foundation and belief that parts of sign language grammar paralleled parts of the languages they were studying (Stokoe, 1990). Stokoe believed signs could be taken apart and analyzed into parts allowing researchers and linguists to study how the language works, how they evolved, and how they could be taught. The work of William Stokoe was not widely accepted among all professionals. Since the 1970s many have argued against the language classification for ASL and especially that of foreign language (Stokoe, 1960; Wilcox, 1990). ASL was studied and analyzed without further evidence that it was a full blown language. Questions have been raised regarding ASL’s legitimacy as a foreign language. The following are a set of questions that are common among critics of ASL. (a) Isn’t ASL indigenous to the United States and therefore not foreign? (b) Isn’t ASL a derivative of English which would disqualify it as a separate language? (c) Is ASL naturally occurring and evolving? (d) If ASL is not written, how can it have a culture? (e) Is there a body of literature to support ASL and its culture? All of these questions have been asked over the decades and have been the major road blocks to ASL being recognized a s a language. William Stokoe effectively answered these questions over several years which have been supported by several other scholars in linguistics and culture. In response to the questions regarding whether or not ASL is a language, Stokoe explains in detail with books and dictionaries the morphology, phonology, syntax, as well as semantics and pragmatics and how it differs from that of English or other spoken languages (Stokoe, 1960). Wilcox it contains structures and processes which English lacks (Wilcox, 1999; Vigoda, 1993). When comparing American Sign Language to other accepted foreign languages one must take in to account that Navajo and several other Native American languages are widely accepted as foreign languages, being even more indigenous to America than ASL. A language need not be foreign to be considered a foreign language (Wilcox, S. & Wilcox, P., 1991).