Business Bus 616 International Business - 2757 Words

BUS 616 – International Business Final Project [Student’s Name] Ashford University Date Table of Contents Culture of the Coca Cola Company 3 Ethics in international dealings 4 COCA COLA market entry 5 Licensing 5 Foreign Direct Investment 6 Joint ventures 7 Accounting practices 7 Strategic positioning of COCA COLA Company 8 COCA COLA international marketing strategy 9 The organization uses the B2C internet marketing technique. 9 Strategic position 10 Conclusion 11 References 13 Introduction Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in theShow MoreRelatedBus 600 Strategies For Competitive Advantage Essay1816 Words   |  8 Pages ANALYSIS OF FRANCESCA’S HOLDING CORP. Ellie Nguyen (Nguyen Thi Thanh Nguyen) Student ID: 002282751 BUS 600 Strategies for Competitive Advantage The George L. Argyros School of Business Economics Chapman University â€Æ' Introduction Francesca’s is a 16-year-old specialty retailer chain in the United States. 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The Spanish American War During The 19th Century - 1391 Words

At the end of the 19th century the Spanish-American War was fought between the United States, and Spain. The war started a new beginning for three nations, the United States, Cuba and Spain. At the end of the war an empire would fall and new one would be created and Cuba would become an independent nation. Though battles were fought all over the world the war itself was mostly about Cuban Independence. During the latter half of 19th century Cuba was under the control of Spain. â€Å"Cuba, Spain’s oldest large colony in the New World, was still its proudest possession† (Somerlott, 2002) the quick destruction of Spanish forces ended there rule in the New World and allowed the US to become an empire. Also it allows the speed†¦show more content†¦He was soon arrested and tried for treason and later excelled to Spain. â€Å"He had served six years at hard labor in a rock quarry in Cuba and Spain as punishment† (Jeffers, 1996) In 1881 Marti was back in t he US writing with newspapers on the injustices that were going on in Latin America. Unfortunately he soon realized the only way independence from Spain was to come was thought war. After aligning himself with militants 1884 he began the overthrow of the government. In 1894 Marti and a small group of insurgents landed on the island of Cuba. After a brief struggle Marti was killed. â€Å"On May 20, near the little town of Dos Rios, Jose Marti took a Spanish bullet through the heart† (Jeffers, 1996) His sacrifice would galvanized a nation for independence and soon they look to the US for help. â€Å"In 1895 after decades of futile revolt, a simmering Cuba erupted into a full-scale war for independence, Spanish reaction was swift and brutal† (Somerlott, 2002) On February 15, 1898 the USS Maine a battleship sent to Cuba with the purpose of escorting and protecting Americans mysteriously exploded Havana harbor. The ship sank with the loss of 260 Sailors. The American pr ess wanting war stoked the fires of hate across the nation. Using unproven accusations of sabotage at Spain war was inevitable. â€Å"The explosion which destroyed the Maine was the

Song of Roland Free Essays

The textbook displays Charlemagne as an astounding and great military leader but examines a few of his flaws as well. The Song of Roland creates the image of Charlemagne that is an extraordinary, legendary leader. They both tell about what great things he accomplished in his life, the many wars he won and how his bravery carried him through everything. We will write a custom essay sample on Song of Roland or any similar topic only for you Order Now The Song of Roland praised him in such a legendary way to create the impression of a heroic leader. By doing this it establishes a strong positive view of the Frankish Empire. In the ninth chapter of the Making of the West, the authors describe the Carolingian king, Charlemagne and the various views of his life that historians have. While admiring his greatness the authors analyze a few negatives about Charlemagne. For example, he liked the Pope but hated that the Pope crowned him emperor. He liked being king and calling himself king but at first didn’t want the title of Emperor. Another criticism to Charlemagne’s great work as a military leader is that he did all of his work winning wars and conquering lands that he destroyed the states surrounding his original empire and gaining control of them but by doing that, he lost his buffer. So soon after all the wars were finally over for Charlemagne, hew invasions started occurring on the borders of his new kingdoms. One more concern historians claim he did was what he had done when he arrived at the Saragossa Town after the winning the war with the Saxons. Apparently when he got to the city, the citizens were resisting conversion to Christianity and he wasn’t happy about it. He forced mass conversion of the Muslim citizens with the threat of his sword. This act goes against the whole idea of Christianity to be accepting of other faiths and tolerant of them. These examples only demonstrate a few criticisms to Charlemagne’s leadership but still explain that he was a great emperor overall. The Song of Roland describes Charlemagne as an amazing military leader. He had Counts and Bishops in charge of leading wars to gain lands for the Franks in every direction and he was successful in doing so. He was a very emotional man, he wept over the deaths of fellow comrades and warriors, friends and relatives. Charlemagne was also a spiritual man in that he prayed everyday and asked for God to protect the bodies of the fallen soldiers and keep them safe. The angel St. Gabriel came down to him many times to give Charlemagne advice or to encourage him to continue his missions and to fight. He fought with courage and bravery, he was afraid of nothing. After his victory against Emir, he still felt the need to serve God and all his kingdom respected him for that and obeyed his power. Charlemagne is described as a courageous, spiritual, loyal and extraordinary emperor and leader full of pride for his kingdom. All of the words Charlemagne can be indentified with help bring about the view of the Frankish Empire. Because of the things Charlemagne did and more importantly they way he went about them, the Frankish kingdoms were viewed as prestigious and in control. They gave off the impression of high power and other kingdoms were going to have a challenge if they wanted to fight the Franks. The Making of the West textbook and the book The Song of Roland discuss how great Charlemagne was and how what he did made a difference in the view of the Frankish Empire. Although he had some flaws or contradictory actions, he was still an astounding emperor. He expanded his kingdoms and defeated many enemies. He had become a heroic military leader for the Franks and the Frankish Empire. How to cite Song of Roland, Papers